“Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition–all these things make her a perfect ambassador for our brand,” said the brand’s CEO, Bjørn Gulden, in a statement. Rihanna’s fellow Puma ambassadors are football striker Mario Balotelli and Jamaican sprinter Usain Bolt. The trio will star in the brand’s Spring 2015 campaign.
“It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director,” she said in a statement. “I’m excited for you to see what Puma and I come up with.”